"Move Your Way" Holiday Campaign

Instead of a traditional sale-focused holiday push, I pitched a values-driven campaign positioning movement and wellbeing as a form of self-care heading into the new year. "Move Your Way" ran across TikTok and Instagram with branded video, a community UGC challenge, and product integration woven throughout.

I wrote the campaign brief, built the full content calendar, scripted all branded videos, managed the UGC submission campaign, and reported performance weekly to the marketing director.