Introducing New Brand Design Through Social
Managed the social rollout of a full visual rebrand, keeping community engagement positive through the transition. Fieldstone was refreshing its entire visual identity — new logo, color palette, and packaging — and needed the social channels to reflect the change without losing community trust.
I planned the rollout timeline, built anticipation with teaser content, and managed engagement throughout. I developed the content plan, wrote all caption copy, created teaser posts, and handled community management during the announcement period.
The rebrand announcement posts outperformed the brand's average engagement by 4x. Follower count grew 12% in the month following the reveal with no negative community backlash.