"From Farm to Cup" Content Series

Fieldstone wanted to stand apart from larger chains by showing the craft behind their product. I pitched and produced a documentary-style Instagram series following their supply chain from a farm to their Brooklyn location — scripting each episode, directing the shoots, and editing the final videos.

I developed the series concept, wrote the episode briefs, directed filming at each location, edited all videos for Instagram Reels, and wrote the accompanying caption copy.