Athlete Ambassador Launch

Northbay had signed 4 local college athletes and wanted to introduce them to their audience in a way that felt authentic rather than promotional. I developed a storytelling-first content strategy — a short-form documentary mini-series for each athlete — and managed the full production and rollout.

I concepted the series, scripted each athlete's intro video, coordinated shoot days, edited all Reels and TikToks, and managed posting, reposts, and engagement strategy during the launch window.